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Cases Pizzeria and delivery

Clone Pizza

A delivery site of its own, with a pizza builder and a back office.

Year
2026
Sector
Pizzeria and delivery, Curitiba
Delivered
Brand study, ordering site and back office
Live at
clonepizza.kadelta.com.br
Visit the live site
Clone Pizza site on desktop: "A pizza do seu jeito" in red over a photo of the pizza.

The challenge

Two addresses, neither one looked like the brand.

Clone sells pizza for delivery in Curitiba. Customers saw the brand on one site and placed the order on another, a third-party digital menu.

  1. A brand site that could not take an order.
  2. A third-party menu, on another address, with another look.
  3. Flavors picked from a plain text list, no photos.
  4. The delivery fee showing up only at the very end.

Baseline

2 addresses to see the brand and to order. Measured on Oct 10, 2026.

The process

From line to website.

Paper first, to decide what comes first. Then boxes, to measure the space. Only then the real screen.

  1. SketchWhat people need to see first, by hand.
  2. PrototypeThe boxes in the right place and size.
  3. LiveThe real screen, where the line was.

Scroll to move on. On a computer, the mouse over the screen shows the website under the sketch.

The brand

Color and type.

Source: live website tokens, Oct 12, 2026

Palette

Hover or tap a color to open it.

Typography

Bricolage Grotesque Headlines

  1. A pizza do seu jeito
  2. A pizza do seu jeito
  3. A pizza do seu jeito
  4. A pizza do seu jeito

Figtree Body text

  1. 73 sabores para combinar. Você monta e vê o preço na hora.
  2. 73 sabores para combinar. Você monta e vê o preço na hora.
  3. 73 sabores para combinar. Você monta e vê o preço na hora.
  4. 73 sabores para combinar. Você monta e vê o preço na hora.

Live

One screen at a time.

The real screens, as they are live. Scroll to switch; the mouse tilts the screen.

  1. 01 / 03The website on a phone, recorded live.
  2. The Clone Pizza pizza builder on a phone, with flavors and price.
    02 / 03Up to 4 flavors on one pizza, with the price on the button.
  3. The Kadelta Delivery order queue, with columns from new to delivered.
    03 / 03The website order lands in the dashboard queue, from new to delivered.

Δ result

The result, measured.

  • went from2 1

    Addresses to see the brand and order

    measured on Oct 10 and Oct 16, 2026

  • 73

    Flavors on the site menu, with photos

    live site, Oct 16, 2026

  • 4

    Flavors on one pizza, priced on the button

    live site, Oct 16, 2026

Commitment

Baseline measured before we start. Result measured 30 days after launch.

Sales and conversion: measurement in progress, against the Oct 10, 2026 baseline. They will show up here with a date and a method.

Next case

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A custom system with AI in operations and customer service.

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Let’s talk.

Tell us what you want to build. We reply within one business day with next steps.

Talk to Kadelta [email protected]